Did you know that every time a property is shown, the Listing Agent asks for feedback from the Buyer's
Agent. The Listing Agent wants to know what the Buyer and the Buyer's Agent think about the property in terms of price, improvements, what's great about the house, and any other relevant information. Oftentimes, Buyers Agents aren't so responsive, which can be frustrating for the Listing Agent. The Listing Agent will review this information with the Seller, so that the pricing and marketing strategy can be evaluated. You may have known this, but did you also know that it's not always just the Seller who benefits from this communication?
Recently, I had gotten feedback on one of my listings from an Agent and it really paid off. Here's what happened: After a showing on a property, my assistant called the Buyer's Agent for feedback. This particular agent got back to me pretty quickly. One of the comments the Buyer made was that they really dislike the carpet, but the rest of the house was ok, but they really were not that excited about the property. I had discussed the carpet with the Seller on more than one occasion, it finally sunk in. The Seller decided to offer a credit, not only for carpet but also for paint. A credit for paint was not necessarily needed, but after discussing it with me, the Seller agreed that if you freshen up the carpet, you should freshen up the walls as well.
I passed this information along to the Buyer's Agent. This motivated the Buyer because they liked the house, and now the carpet would get taken care of, and they would get an additional concession for the paint. The deal got done and everyone involved benefited from good communication between all parties, and also from the Seller giving a little bit more than was necessary, particularly in a Buyer's market.
Have you ever given just a little bit more in a negotiation, in order to get what you want?
Tim McIntyre, GRI
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